Streetwear legend Jeff Staple continues to explore Asian American culture with the PUMA x STAPLE “East West Ivy Collection.” During the 1960s, Japanese fashion trends embraced the preppy Ivy League style worn by students at US coastal universities. 

Taking inspiration from this time period, the STAPLE x PUMA East West Ivy collection brings together Japanese collegiate aesthetics with the New York City streetwear roots of STAPLE. These two movements are translated through classic, varsity-inspired chenille badges and premium materials, combined with traditional iconography from Asian cultures.